What are Campaigns in Siebel Marketing ?
A single stage of communication to a specific group of customers or prospects.Campaigns can be stand-alone or part of Multi-stage Program
Examples:-
1.Invitation to a Promotional Event
2.Credit Card offer Mails through email or Postal Mail
What are Offers in Siebel Marketing ?
A single proposition or message to a customer that provides an incentive to respond.Each offer may be delivered across mutiple channels and campaigns.
Examples :-
1.Zero Percent Interest on buying Samsung Refrigertor 175 Litres
What do u mean by Treatment in Siebel Marketing ?
A channel-specific instance of an offer.Includes the associated content such as email , literature , call guide , delivery profile
Examples:-
1.Email invitation to an event that includes a free Motivational Book Gift
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