siebelwizards: Siebel Consumer Goods

Overview of Siebel Consumer Goods

§Oracle’s Siebel Consumer Goods is a multichannel application designed for the consumer goods industry and has a fully integrated model for Marketing, Sales, Customer Service Applications.

§These products help consumer goods manufacturers manage relationships across the entire demand chain.

§It is designed to manage the various complex interactions and relationships between brand owners, their partners (including brokers and distributors), their customers, and the end consumer.

§Siebel Consumer Goods provides customer, partner and employee relationship management solutions

What is Product Structure ?

Products in eConsumer Goods are organized in the hierarchical manner.
Catalog is placed at the top of the Product Hierarchy.
Catalog has categories placed under it as child objects and Categories further into Sub Categories.
Categories and sub categories are organized in the parent child relationship to form a Catalog Category Hierarchy.
Products are then added to this category.
Product lines are logical groupings of products.

What do u mean by Product Distribution ?

Distributing right Products to right Account is biggest challenge to Companies.
Siebel Consumer Goods application allows you to structure and track the distribution of a wide range of products to large numbers of accounts.
There are various ways for Product Distribution.

– Preparing Distribution List.

– Classifying Accounts by Market Segment.

– Creating Buying Groups.

Sales Volume Planning ( SVP )

Sales volume planning (SVP) is an iterative process by which companies model the projected sales for an upcoming period.
It is used as a part of Annual Forecasting process.
SVP is based on the following data sets:-

– Baseline.

– Incremental.

– Target.

– Shipment.

– Consumption.

The job roles or tasks for using Siebel Sales Volume Planning are:-

– DBA or Application Admin: To import periodic product movement.

– Sales Volume Planning Admin: To establish baseline and target handling quantities.

– Sales Managers: Adjust baseline, target quantities based on expectations

Definition of Trade Promotions and Types of Trade Promotions ?

Trade Promotions are basically of two types:-

– Corporate Promotion:-

• It’s a Company wide Promotion of a product or band.

• They run for particular time period with some tactics and the objective of promotion.

• It involves temporary price reduction and in-store displays.

– Account Promotion.

• They are more specific promotions and can be based on above promotion.

• They are basically performed at a Retailer level

Definition of Funds and Types of Funds

Funds are authorised portion of money which is set aside for Promotions over a specific period of time, for specific account and specific categories of products.
Marketing Administrators are responsible for allocating this funds to Key Account Manager (KAM) for promotion spending.
There are two types of Funds:-

– Fixed Funds:-A fixed amount of money allocated in lump sum

– Accrual Fund:-Are funds in which money allocated is based on the Product Movement

Funds Management

The KAM plans to run a promotion at the account with a feature and display of the new category. To
pay for the promotion, the KAM uses funds established by the marketing administrator. The KAM sets
aside funds to pay for the promotion by creating a deal for the feature and display.
After the promotion has run, the KAM submits payments against the deal to pay for the promotion.
Funds are typically created by marketing administrators for use by KAMs.

Definition of Deductions and Types of Deductions ?