1.Comprehensive , customer-centric design :- The foundation of a successful CRM platform is a database , application , and interface design that places the customer at the center of your business
2.Internet-native three-tier application architecture:-Internet-native technology operates independent of platform or operating system
3.Component Web Services Capable:-Web services capable means you can add features to your Core CRM application by easily integrating with other pieces of software ( large or small ) that you’ve already developed or that other firms have developed, as long as they are web services capable.
4.Interoperability in a federated data model environment
5.Ubiquitous access ( device independence ) : Giving users access to information via phone , e-mail , Web , PC , Kiosk , PDA , or any number of devices
6.Flexibility – Rapid configuration & Customizable capable
7.Role-based access:-Access to information should be defined by the role the customer and company needs someone to play
8.Personalization Capable Portal access:-Delivering a satisfying customer experience that users themselves – customers , employees , and partners – have the ability to alter how they interact with your CRM technology.
9.Multi-tenancy:-You shouldn't need separate systems or hardware to run separate configurations of your CRM software for your different departments.
10.Global Deployment Readiness:-CRM System should support Internationalization ( Multilanguage & Multi-country ) & Unicode.
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